About Us

SWAG - Salt Water Action Gear (tm) 2019 - Get Your SWAG On!

What is SWAG?


Verb: - Act of being bold with self-assurance of style and manner.

Noun: - Salt Water Action Gear


Sun, beach, sand, waves, and a gentle salty sea breeze—yes, we’re already in the mood for all the action at our coastal shores. And because we practically live in our swimwear and gear year around, we have created a clothing brand that not only is made for performance, but also does it with style and swagger- and thus “SWAG – Salt Water Action Gear” was born.

If that sounds like you, SWAG is for you.


SWAG is a salty coastal clothing brand inspired by all ocean lovers. “A lifestyle of action-filled adventure that celebrates the ocean and those living their best lives – with a swagger twist for those who also want to look freaking cool doing it!” A kind of salty inspired collection of hats, performance shirts, tanks, swimwear, hoodies, beach & boating gear.


Inspired by creative spirit, SWAG was founded in Charleston, SC – surrounded by beaches and water, known for rebellion, and the 7th largest boat ownership per capita. We were born to chase what we are true to. It’s not that we want to... We have to. We have a vision for substance and a thirst for style that proudly tells our story.

So enjoy your day, the SWAG way - SWAG-Up!


 This is a lifestyle. When people think of SWAG, we want them to have the same vision. Playing in the incredible ocean, catching Marlin in the Gulf Stream, surfing, diving for lobster, or just relaxing poolside with friends.


We are homegrown, this is our lifestyle, and we are from Charleston. Stay Salty – But Be Different – Be You - and Live with SWAG!” 

Mission Statement

Our mission is to represent all of the ocean lovers and their action-filled lifestyles along our beautiful southeast coast from Virginia Beach, VA down to the Florida Keys and around the Gulf to Galveston Bay. We are from Charleston, SC and have a strong South Carolina Lowcountry influence. We live in the sunshine, breath in the salty air, play on the barrier island beaches, boat, surf, fish our tidal creeks, and adventure off-shore for the big prize fish.

We believe if you don't risk anything, you risk even more.

Vision Statement

For the day-dreamer in us all, the childlike heart lays dormant beneath life’s perpetuating hustle. It is all about our commitment to family and having a good time. We believe that our custom clothing does more than just make you look good - they help you feel good and inspire you to do good as well. We’re passionate about custom gear, but what we love even more is helping you bring what you love to life. So let’s create something great together and inspire the community with our appearance, trendy look, and lifestyle.

If you think adventure is dangerous, you should try routine.

Core Values

We're not a major brand, and we're proud of it. Every purchase with SWAG supports an American Small Business that genuinely and passionately cares about each and every customer who joins the SWAG Family.

SWAG Promise: We promise to only deliver quality products while keeping affordability, value, and convenience at the forefront of our product development

Craftsmanship: A connection that is intimate and personal to us - from our family to yours

Exclusivity: Connect with customers by making them feel special and unique through the presentation of a special, unique experience and product.

Originality: – Continuous learning and originality. We love to think outside the box and break conventions.

Responsibility: – Social responsibility, giving back, and doing good, to ensure the personal connection with the brand. SWAG is committed to protecting the environment, and maintaining respectful relationships with customers, employees, and communities. We sponsor beach clean-up projects to keep our beaches and oceans clean for future generations to enjoy.

Integrity: – We conduct ourselves in an honest, trustworthy and ethical manner at all times. 


Ten Reasons to buy

1 - 100% Satisfaction guarantee. If you're not happy, we'll make sure we fix it.

2 - Award winning customer service - Our team is always ready to help!

3 - Supporting an American small business

4 - SWAG Promise - We promise to only deliver quality products while keeping affordability, value, and convenience at the forefront of our product development

5 - Convenience - shop a large variety of products and collections in one place

6 - Affordability - We're more than half the price of our competitors for the same quality (or even better quality) products!

7 - Join the movement - We're building a movement to live fearlessly, enjoy every day, and live your best life

8 - Limited Run products = no waste ever ends up in the ocean

9 - Get your products within the same week

10 - Every purchase allows us to develop more products in the future.

Blessed are the curious who experience adventure. “Now go get your SWAG on!”


Video Credit: 

Published on Aug 26, 2017